reSPIN : to spin again or anew

Recognizing the potential for a more intentional marketing and community engagement strategy east of the river, reSPIN (formerly reSPIN Public Relations was formed in 2008 by me, Nikki Peele, a resident of Ward 8 at the time. From the start, reSPIN's goal was to 'spin' many of the harmful and often inaccurate impressions of our community and use those platforms to craft a more inclusive, accurate, and positive image. I created reSPIN with a vision of building platforms and opportunities for members of the east of the river to tell their stories — on their terms because I believe in the power of community-driven initiatives.

In short order, reSPIN did not just become the umbrella footprint where I produced Congress Heights on the Rise; it evolved into the central platform where I could consolidate and amplify the community's voices and stories. This platform became the creative hub where I crafted the concepts that would serve as the foundation of my advocacy work.

In those early years, a lot of my reSPIN 'work' was on a volunteer basis (which is something I still do to this day). However, forming reSPIN allowed me to transform my passion (advocating/advoc8ting, which is my unique way of advocating for the community) into what would become my profession, an advocate-for-hire. This transition from volunteer to professional work was a significant milestone for reSPIN, marking its growth and impact in the community.

Over time, reSPIN has undergone a significant transformation. What was once a part-time passion project has now become my full-time profession, a testament to my unwavering dedication and commitment. I produce events, conceive campaigns, coordinate media, craft communications, launch community engagement projects, and provide communications and marketing services to various clients. As a result, you will likely find me anywhere with a strong internet connection (even that is not guaranteed).

I only work on projects I believe in that positively impact the Ward 7 and 8 community and fulfill a need. This is the part of the story where I should include a list of the major clients and projects I've worked on over the years. Still, if you are familiar with Wards 7 and 8, you probably already know. And if you don't know, well, there is always Google. :)

As a small business owner and community advocate, I am selective about the projects I take on. I only work on projects that I believe in and that have the potential to positively impact the Ward 7 and Ward 8 communities. This selectivity ensures that my projects are of the highest quality and have the most significant impact.