reSPIN : to spin again or anew

Recognizing that east of the river could benefit from a more intentional marketing and community engagement strategy, reSPIN Public Relations was formed in 2008 by me, Nikki Peele, a resident of Ward 8 at the time. From the beginning, reSPIN’s goal was to “spin” many of the harmful and often inaccurate impressions of our community and use those platforms to craft a more inclusive, accurate, and positive image. I created reSPIN in hopes of building platforms and opportunities for members for the east of the river to tell their stories — on their terms.

In short order, reSPIN did not just become the umbrella footprint where I produced Congress Heights on the Rise; it evolved into the creative hub where I crafted the concepts that would serve as the foundation of my advocacy work.

In those early years, a lot of my reSPIN “work” was on a volunteer basis (which is something I still do to this day). However, forming reSPIN allowed me to transform my passion (advocating/advoc8ting) into what would become my profession, an advocate-for-hire.

And over time, reSPIN has evolved. What was once my part-time passion project is now what I do full-time (overtime, really, but who’s asking). I produce events, conceive campaigns, coordinate media, craft communications, launch community engagement projects and provide communications and marketing services to various clients. As a result, you will likely find me anywhere with a strong internet connection (and even that is not guaranteed).

I only work on projects I believe in, those that positively impact the Ward 7 and 8 community and fulfill a need. I suppose this is where I could include a list of some of the clients and projects I’ve worked on over the years. Still, the reality is that if you are familiar with the east of the river, you probably are already familiar with the name, alias, or something I’ve produced. And if you don’t know, well, there is always Google. Lol!

I’m not just a small business owner, I’m a community member, so If I don’t dig it, I won’t do it. It’s as simple as that.

The Advoc8te