While working for a national fashion brand, Nubian Hueman Founder Anika Hobbs recognized that a variety of products were missing from what they offered to their customers. From natural haircare products to paintings to uniquely made apparel, Anika recognized that many national fashion chains did not afford their customers the chance to experience the beauty in products made by artists from all over the world. She was inspired to change that.

Her first step on that path was to further immerse herself in this creative space. So, in 2012 she handcrafted 13 pairs of feathered earrings and set-up shop at the annual Zora Neale Hurston Festival in Washington, DC. She used this event as an opportunity to test curating a space to sell and celebrate unique one-of-a-kind pieces. The festival-goers positive response showed her that she could in-fact become a conduit between unique artists and their audience. Anika’s vision of being a catalyst for culture, community, and the development of the creative economy was becoming a full-fledged reality.

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