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WASHPO: Safeway Lowers Prices To Lure Frugal Shoppers

By Ylan Q. Mui
Washington Post Staff Writer
Wednesday, August 12, 2009

Safeway has lowered prices on thousands of items at its stores in the Washington region as the supermarket chain adjusts to shoppers' increasingly frugal mind-sets.

The grocer, the second largest in the region, is slated to announce the initiative Wednesday with banners and signs throughout its stores. The price cuts primarily are targeted at staples sold in the center of each store, such as paper products, laundry supplies and coffee, and the reductions run as high as 25 percent.

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